Bigger number of followers on Instagram tricks: Up and coming brands are constantly on the lookout for new influencers to help promote their company and products. After all, marketing is the lifeblood of just about any business. When companies are trying to pick out a handful of Instagram influencers for their campaigns, they also pay lots of attention to how much interaction your posts get from your following and the general niche audience of your profile. By the same principle as the social proof factor that we’ve mentioned above – when people see that your content has lots of real interaction, they’re way more likely to follow your profile. In short, given that your profile looks popular, many people will follow you to stay up to date if they like the general breadth of content you put out.
Here’s a trick that I use for my ecommerce businesses. For every product and product category for my stores, I have done the research to see which are the most popular Instagram hashtags around those product categories. I came up with 15-20 popular hashtags for each category of products I sell, as well as a base of 5-10 popular tags that describe my brand and product offering overall. Finally, I also created a list of popular local specific hashtags that relate to my brand. I can easily open my Evernote and copy my standard brand, product and location specific hashtags to post with each photo. Some Instagram scheduling tools also let you save caption templates that you can use to store your hashtag groups.
Besides hashtags, you can also make your Instagram posts and Stories discoverable by tagging your location, either the city you’re in or the venue where the photo or video was taken. Locations not only have their own Instagram feed but also their own Story just like hashtags that you can contribute to when you use the location sticker in your own Stories. Local businesses can get the most value out of location tags by posting regularly to these feeds and also engaging with posts from prospective customers who are physically in the vicinity. Whenever a potential follower lands on your profile, you have a short span of time to convince them to follow you. For a few extra details go to this website and obtain Instagram followers.
With a long-term partnership, a brand can build stronger affinity with the influencer’s audience. With regular collaborations, the audience will soon start to build trust in your brand, just as they have with the influencer. So it’s important to not only find the right influencer to partner with, but to also build a collaboration project that resonates with their audience if you want to gain more followers from your influencer marketing efforts. Check out how fashion micro-influencer Danielle Ward of @littlefashbird regularly partners with clothing brand Warehouse. Her long-standing partnership with the brand means that her followers are more welcome to seeing and engaging with her partnership posts.
So with a shift in how we measure engagement, it’s only natural that we change how we try to improve engagement on our feeds. It’s not just about likes anymore — Instagram engagement is going to become a lot more holistic in 2020! To help you improve your Instagram strategy, we’re sharing our best strategic tips to boosting engagement on your posts, videos and stories.