Get to know Paul Turner and some of his IT support achievements? Before we learn the basics of search engine optimization, let’s talk about how ranking in search engines work. First off, when we talk about search engines, in the SEO community, we really only care about Google. That’s because Google accounts for 90% of all searches done on the internet (including Maps, Images and YouTube). As a result, Google’s algorithm is what we care about. Knowing that, Google’s algorithm does three things: crawl, index and rank. It sends out bots to “crawl” the internet looking for every website out there. They then put all the websites in an index as if they were filing them. Inside the index, they take into account different factors to rank them. The algorithm’s only goal is to rank these sites properly to give the searcher looking for information the most relevant, helpful information possible.
Paul Turner Skelmersdale SEO tricks: Let’s take a closer look at how you can maintain your website’s page rankings. Although page experience will affect ranking, Google’s blog states, “Great experience doesn’t override having great page content.” Your content marketing strategy should include making sure your digital content is fresh and updated. Combine similar website pages and merge weaker pages to a single page to help with rankings. The pages must be complementary and address a single topic to form a page with higher authority.
It’s one thing to create a good-looking website. But can your customers really find their way around? You need to add frequent navigation links to help make browsing easier. And whenever possible, emphasize the location and function of these links so that new visitors don’t get confused. How do you think most customers will discover your small business? If you imagined someone in front of a computer, think again! The majority of online users now browse the web using mobile devices instead of desktop devices. Because of this, your site should use a responsive design: this makes sure it looks good no matter the size of the user’s screen and helps you optimize both experiences. About Paul Turner: I have worked in the IT industry for over 15 years offering IT support, Web Design Services and Search Engine Optimisation for residents and local businesses in Skelmersdale and Ormskirk. I have a solid background in computer repairs, laptop repairs, phone and tablet repairs.
Paul Turner web design tips: If you want your business to reach out to the teen market, it is essential to incorporate social networks. Teens usually prefer using social networking channels like Facebook, Instagram, Twitter to comment and interact with people. Also, when you are including sharing options into the website, include a link to copy the web address so that they can share it directly with their friends. All these functionalities will ease out the way they browse.
The mobile-first design aims to deliver large amounts of content in the markup only to have to hide it visually with CSS. According to Statista, mobile users have increased immensely, from 4.1 billion to 4.93. The mobile-first approach resolves the issue of content-focused sites because the main utility in any website or web app is its web content. That’s why your site should be like a Swiss army knife, combining all visual and textual data organically, providing the best user experience. Discover more information at Paul Turner Skelmersdale.