Improve your marketing reach from animation videos? Thanks to their visually compelling nature and straightforward structure, cartoon marketing videos can help you consistently overcome the short attention spans that most audiences engage content with. Nowadays, most customers don’t have the time – or inclination – to read lengthy texts or sit through extensive and often confusing explanations. Take the average prospect getting ready for work or school. They have a smartphone in their hands, scrolling through their feed, and find/play your video. A short, visually interesting piece is often more likely to keep their attention long enough to deliver your message in situations that extensive texts or complex content couldn’t compete! Marketing cartoon pieces have customers’ convenience at their core. They are designed to be concise and intended to be consumed whenever they get a chance, wherever they are.
A vital step is to add suitable sound or music effects to the animated explainer video. Sound effects give life to the video and allow the imagination of audiences to interact with it. Create the animations or find a professional. Make it short in length? There’s no good in making a lengthy and extensive animated explainer video. Best results come from short and comprehensive animated videos. Use 30, 60 or 90 second videos for maximum impact.
For brands its essential to recognize that video content is the most preferred content type on social media these days, and since 73% of consumers claim that a brand’s social media presence and activity affected their purchasing decision, leveraging 2D animation for social media is a step in the right direction for businesses. Any business owner would understand why it is vital to respond to consumer demand, and in the age of globalization where consumers have unlimited choices and alternatives, businesses that respond the quickest to these trends can make the most out of them. Discover extra info at animation video.
Video marketing has become an absolute necessity for marketers looking to both reach and capture audiences on social media and online platforms. Marketers are certainly no stranger to the benefits of video marketing today — it helps potential buyers understand products and make purchasing decisions through a digestible visual medium, and this is true for both the B2C and B2B sectors. And while it seems like every layman can now produce engaging videos of decent quality and appeal (just take a look at social platforms such as TikTok), not every video goes viral or leads to the boost in sales or leads your higher-ups are looking for.
Hand-drawn style: This style relies on using a hand to draw information while a narrator’s voiceover echoes the on-screen action. Whiteboard animation: This style offers a clean, uncluttered approach. Characters and graphic elements appear on-screen to illustrate the product being sold. In this winning example, the story is told by moving graphic elements while a crisp audio voiceover echoes the on-screen action. If you watch the entire video, you’ll notice that one scene also uses hand-drawn elements. The hand is also used in a different way – It’s used as a vignette within the storyline, instead of actually sketching out the entire story. Read even more info on 2d animation.