Cash discounting program by North American Bancard? Let’s Make Things Easier With an Example: A store sells baseball gloves at the price of $10 each. There’s a signage on the door that says, ‘We have a discount on cash payment while all credit card payments will be made on full price”. Now, if the payment is made via credit card, you will charge $10.5, which the customer will assume is the actual non-discounted cost of the gloves. Now let’s put this example in our previous 7 Eleven kind of store scenario. Here, we will have a 4% surcharge on credit card payment instead of $0.50 from the example because we are allowed to have a 4% charge max. So if the baseball gloves seller is doing $10k a month in credit card payments, we will tell him that instead of paying a $300 fee from your pocket, you put a 4% fee on credit card payments.
Special Considerations: Banking and Credit Card Surcharges: One surcharge experienced by many consumers is the automated teller machine (ATM) fee associated with using a network’s ATM. The ATM surcharge is most often levied by the bank or other institution who owns and operates the machine. An ATM fee is shown as a set dollar amount per transaction. Most ATM providers waive fees for customers of the sponsoring ATM. Some businesses have added surcharges to compensate for the costs associated with accepting credit cards. Another name for these fees is a checkout fee. This additional fee may be a specific dollar amount or may be a percentage of the total price of the goods or services purchased.
Even in this day and age, word of mouth can make or break your organization. Social proof can stand between your sales team and their next sale. Customers want to know if your solution works for other organizations and what the sales and customer success process is like. Use case studies, testimonials, and even third-party review sites to your advantage.
To recover all the fees charged by the credit card association, the vendors might include the small surcharge. During any Cash Discount Merchant Processing, it anatomically deducts the surcharge fee from the customer. This is not available for debit cards. Only credit card holders can give out the surcharge fee. Therefore, you will see the surcharge only on the credit card transactions. There are certain guidelines issues to the card association on how the surcharge is charged. Read additional info on https://fs10.formsite.com/Clear-Portland/merchantservices/index.html.
Convince buyers you’re the best choice: Fear and risk play a significant role in financial services sales. You need to convince buyers that you’ll help them minimize risk. Do this by sharing stories of other clients you’ve helped. Share the roadblocks they faced and how you helped them overcome those obstacles. Share your plan for helping your client minimize risk. All of these stories demonstrate that you can deliver on what you say you can. They help to substantiate your claims and convince buyers you’re the best choice.