Liana Zavo or the upsurge of a media relations leader: Liana Zavo decided to pursue a cosmetology degree in 2008. Her persistence, resilience and passion became the first step toward pursuing bigger dreams and goals. She always believed in making it big, no matter how many adversities she faced at the time. After some time working for high-end hotels and salons, she decided to launch her styling concierge company Le Chic Image LLC – where she styled celebrities and guests from all over the world for events. After learning the styling and cosmetology business, Liana Zavo gained her independence and became a business owner at age 24. She traveled globally for fashion week and attended top-tier shows. Eventually, she fell in love with public relations in fashion and started learning more about that industry. She is a student of life and paves her way to success with openness and curiosity. Liana Zavo decided to dive deep into public relations, which she had wanted to pursue since high school. She met incredible mentors and renowned experts and gained insights that proved helpful to her chosen career. After owning her styling concierge company for six years, she pivoted into PR and digital storytelling. She took courses on e-Cornell in Strategic PR Planning and learned how to position personal brands and businesses to succeed in the press and media. Discover extra info on https://www.instagram.com/officiallianazavo.

Question: As a recognized expert in your niche, why do you think PR is important? Liana: As a business woman, PR strategist and media mogul having that connection with your audience. Is vital. It means that you’ve successfully gained their trust. When there is trust, they will continue to support and patronize the brand. Trust equates to profit, and profit leads to growth. So, how do we fit PR into the equation? PR bridges the gap between the brand and the consumers through efficient strategies and campaigns like storytelling. People love to listen to stories that resonate with them on an emotional level. And when you have a compelling one that catches their attention, your brand permeates and influences their way of thinking. That’s how powerful PR is when carried out properly by the right people in the industry.

Question: Would it be a good time to start a business in our current state?

Liana Zavo: The new normal proved to be a complicated situation for everyone. Businesses had to adjust and pivot according to the new rules and health protocols to keep everyone safe. I suggest studying the latest trends and keeping an eye on where the demand is. Always keep moving like a shark! Social media is an ideal place to start since brands have switched completely digital to boost their presence online. Despite the pressures of the pandemic, there are still plenty of options worth trying. Don’t limit your imagination and ideas.

Question: To wrap up this interview, what is the biggest takeaway that aspiring influencers can learn from the media mogul on Clubhouse?

Liana Zavo: Own your influence and never let failures define who you are. We all start from small, humble beginnings and push forward to evolve into what we desire to be. I started with a few followers on Clubhouse, but that didn’t discourage me. I kept going and visited different rooms, joined in conversations, and connected with many people. I shared my knowledge, and in return, gained wisdom from peers. I showed up consistently until people recognized me for my expertise in my niche. My influence grew and led me to where I am today because I decided to pour into others with my expertise and knowledge in PR, media and how to run a successful business.

Taking risks is an inevitable part of building and nurturing a career. No matter what road awaits, nobody can move forward if shadowed by reluctance and fear. Despite countless failures, Liana Zavo never let these roadblocks keep her from reaching her ambitions. The founder and CEO of ZavoMedia, a PR and Digital Marketing Agency based in NYC, she firmly stands by her mantra, “Success is the ability to Conquer failures time and again.” By aligning her personality with her purpose, Liana pivoted her career

From a celebrity stylist and designer to a rockstar publicist and business woman. Her expertise in public relations, entrepreneurship, and leadership led her to appear on Forbes, FOX News, Entrepreneur Magazine, Young Entrepreneur Council, etc. After gaining momentum in the PR industry, Liana expanded her reach using a new platform called Clubhouse. This audio-based app connects people with experts from various trades through ‘rooms’ where anyone can join, listen, and participate in the conversation. Although the app is still in its beta phase, Liana saw this as an opportunity to teach business owners and professionals about PR. Due to the increasing demand on Clubhouse, Liana created ZavoMedia.com PR Academy to teach small businesses, professionals, and entrepreneurs the proper PR strategies to boost their personal brand in the press, media and TV. In this interview, we’ll discover how Liana etched her name in the PR industry and find out her notes on leadership, power and creativity.

ZavoMedia PR Group is a global public relations and digital branding agency that works with nonprofits, professionals, small business owners, and social impact brands to increase their visibility in the media and online. At ZavoMedia PR Group, we take pride in employing women creatives who truly understand the art of storytelling through digital and traditional media platforms. We don’t just follow trends; we start them through inclusive messaging that uplifts the voices that often go unheard.

Project management basics training with LaSean Rinique Shelton: LaSean’s literary sanctuary has birthed four solo-authored books (Congratulations! You Just Lost Your JOB, How About a Lifestyle Change, Prerequisite to Adulting, From Fear to Fortune), multiple collaborative works, numerous ghostwriting projects, and three screenplays alongside a TV pilot that’s generating buzz for its potential network debut. Her literary achievements have garnered multiple awards, solidifying her esteemed position within the literary community. Discover even more details at LaSean Rinique Shelton.



As an acclaimed international public speaker, LaSean is recognized as a community leader, Soft-Skills trainer specializing in “PowerPoint, Flow, and Publisher.

She encourages the masses with her books “Congratulations! You just lost your J.O.B”, and “How About a Lifestyle Change!” She has traveled internationally inspiring many resulting in her message resonating on the airwaves, Social Media summits and beyond—she plans to do the same with her latest work, “Prerequisite to Adulting 101”–Everything you should have learned in school, but didn’t.

Coined as the Certified “Book Doula™”, Dr. Shelton assists yearning Authors to birth their book from inception to publishing–thus the name “doula”. She used this and other concepts to help those with her “Shatter Your Ceilings”

LaSean has served on multiple speakers associations and symposiums that taught the benefits of monetizing your worth on the web, being your brother’s keeper and rebranding series such as “It’s Not Over” Iron Sharpens Iron” and youth series that empowers self-esteem building and anti-gang/drug use.

LaSean has shared platforms with greats such as Les Brown, Dr. Willie Jolley, Dr. Tiana Von Johnson, Dr. George Frazier, Carl Stokes, Cheryl Wood and many more. LaSean has inspired over 478,000 lives with these combined events and over 1 million radio listeners and television viewers over the years.

Dr. Shelton has also served as a contributing writer for several blogs, online magazines both National and International, hosted and co-hosted over 15 radio shows both terrestrial and 5 television talk shows.

Dr. Shelton is here for you! Whether you are seeking a Transformational Coach, someone to awaken your agency through words and systems that will work, Microsoft Office Suites, or a push or consultation for your next book–LaSean Shelton is ready willing and able to take you to the next level with CLEAR goals!

As a Publicist, LaSean ensures that both Social and Television media gets copious information for her clients. In addition to that, Ms. Shelton enjoys promoting the image of her clients while sharing the “essentials”. With some of her NDA clients, LaSean finds herself correcting some challenges her clients may have encountered and received negative press. LaSean Shelton is a well sought out Transformation Speaker and Author. With her radio credits from MzOptimiZm SpeakZ, she began to work with others to hone in with their craft–thus, Opulence PR Firm being birthed.

LaSean R. Shelton, a devoted mom of three and a passionate writer since childhood, deeply connects with the serenity of water and is inspired by turquoise, finding in writing a valuable escape and rejuvenation. Not only has she authored five books, co-authored four, and ghostwritten numerous projects, but she’s also crafted three screenplays and is currently developing a pilot for a TV show, eagerly awaiting network pickup. LaSean has shared stages with motivational giants like Les Brown, Dr. Stacie NC Grant, Dr. Lucinda Cross, Dr. Cheryl Wood, Willie Jolley, Ruben West, and many more. Her presence on panels, forums, and symposiums underscores her commitment to inspiring others. LaSean thrives on helping individuals erase their past to rewrite a promising future, blending her storytelling prowess with a profound desire to uplift and transform lives.

Mil spec ethernet cable supplier in China: Generally, connectors must be able to bear 10’s of 1000’s of mating cycles and this number may vary depending on the nature of military spec equipment. Capability to Withstand Cleaning and Sterilization Methods – Cleaning and sterilization are inevitable processes in the military spec environment, as all equipment has to be sterilized before and after using them, therefore, you should ensure that the chosen connector can withstand mild detergent solutions while cleaning and high temperature during autoclaving and sterilizing. Read extra information on military connector manufacturers.

Signal Loss – Always consider the level of signal loss. Lower loss of signals is preferred for those applications where signal integrity is important, especially over long distances or at higher frequencies. Connector Type – Always check the compatibility of the connector that is used in your system. Remember, RF cables come with various rf cable connector types , such as SMA, BNC, N-type, and TNC. Choose the one that you think your customers will need.

MOCO has widely range of connectors and cables, like push pull circular connectors, sensor connectors, RF connectors, Mil spec connectors, sensor cables, RF cables, camera cables, NDT cables and bare cables, so makes our connectors and cables widely used in aviation, testing, GPS, communication, medical, military and automation instruments. If you need help for your project about connectors and cables, we will tray our best to help you, as we have strong and experience sales team and engineer team. It will save your time and costs once you find a reliable partner.

MOCO RF connectors category includes BNC, SMA, SMB, SMC, SMP, MCX and MMCX connector series. Connectors for RF in this category will terminate to either coaxial cable, terminal or printed circuit board (PCB). MOCO RF connectors have built-in male, female, plugs, jacks, and sockets with 50 ohm or 75 ohm impedance.Our bnc rf connectors are available in Quick Disconnect (QD), Push-Up or Standard interfaces, as well as Straight, Radius Right Angle or Right Angle versions.We offer standard and precision performance level RF connectors in brass or stainless steel construction.

Whether you are at home in mechanical engineering, welding, material handling, mobile applications, or in process industry – by providing you with sensors and the corresponding connection components from a single source, we boost your productivity and increase the availability of your machines and plants. Good quality camera cable is paramount for successful installation of a camera system. There are three common types of cables and connectors for CCTV cameras: DIN, RCA and BNC camera cable. See even more info on mococonnectors.com.

Shenzhen MOCO Interconnect Co., Ltd, is a high-tech enterprise with nearly a decade experience of developing, designing and manufacturing push-pull self-locking connectors. With a number of authoritative patents,MOCO can supply eco-friendly qualitied and cable assmbly solutions for you. With 4000 square meters premises for research & development and production. Under the excellent management and great efforts of innovation for many years by MOCO team, we have developed a lot of popular products such as push pull connectors, bayonet connector and military connector.

When we receive the connector, we should carefully observe the outer packaging to see if there is obvious damage, but also to see if there will be damage to the connector itself, and so on. We must ensure that the connector we see is intact, so as not to affect our use of the machine. Temporarily without the connector, don’t put the connector, especially with in a sunny place, such as negligence forget to put up, the connector will appear because of long time of sunlight on the quality of damage, which affects his use, there will be accidents, even as we carefully remember connector can save the place, Must not because of negligence, and the occurrence of safety accidents.

The material is durable enough to withstand high temperature, strong corrosion resistance, waterproof and moisture-proof, antibacterial, and the tail nut and the round nut of the socket are color-coded to prevent mis-insertion. Multi-key selection to avoid mixed insertion between similar connectors. In terms of pin configuration, we choose single-pin and multi-pin and electronic coaxial mixed pin configuration, which greatly saves panel space and insertion time for you. Instruments involved: monitor, ventilator, anesthesia machine, color Doppler, blood pressure detector, infrared therapy instrument, electrophysiology, CT, high-frequency electrosurgical knife, endoscope, defibrillator, dental scaler, electric shock devices, MRI machines, etc.

Online shopping for Industrial Connector & more at everyday low prices. Contact us, Moco Connectors not only focused on m series connectors making, such as m12 connector, m16 connector and m8 connector, but also good at industrial connector. We are one of the best industrial connectors manufacturers in China. Our industrial connectors are resistant to dirt, water, vibrations, and high levels of mechanical strain. You should finalize the type of connector at the early design stage of the developmental process as if the connector is selected after the completion of the design stage then it often reports compatibility issues.

Excellent wholesale exporter methods with Tchedly Desire Evanston, Illinois: Take a look at magazine topics, newspaper headlines, new product releases, the latest in street fashion, and even quirky inventions. These all provide useful information about emerging market trends and popular niches, and knowing those will help you decide what to import in bulk. This is why you should focus on niche markets and emerging trends instead. So, how do you find these? By paying attention to what’s being talked or written about around you. First, consider shipping costs, because the actual cost of an item includes the freight as well. This is why it’s advisable to choose products that are small and light when you are just starting your business. See extra details at Tchedly Desire Evanston, Illinois.

From there, it’s best to start “slow and steady.” “Test your ideas,” says Tchedly Desire. “Don’t assume that what you think will sell because you love it will catch fire in the market. What catches fire in the market is more than just the way it tastes — it’s who you know, and the packaging and serendipity of timing, and all of the indirect soft stuff that makes the difference.” Once you have a product you’d like to trade internationally, you need to find a local manufacturer or other producer that makes your product and can lead to a strong partnership. A good relationship with a supplier is crucial to long-running success in an imports/exports business.

Wholesale importer and exporter guides and solutions by Tchedly Desire Evanston, Illinois right now: Starting an import/export business – If you’re interested in starting an import/export business, there are a ton of considerations you need to make — just as you would for any business. For an import/export business, specifically, it’s helpful to have a background in business, international relations, or global finance. This should give you an understanding of the myriad hoops one must jump through to sell or buy a product from an overseas supplier.

Pay for your international goods at the mid-market rate with a Wise Business account. Save money and maintain a good supplier relationship by paying on time and in the local currency. Receive your wholesale import goods – Now all that’s left to do is wait for your goods. The time it takes to receive them will depend on the delivery method you chose, and where they’re coming from. Then, you can sell the imported wholesale products at your chosen price point. If your importer is in China, they might request payment in CNY. This can be expensive with a traditional bank account. You can use Wise Business to pay at the real mid-market rate.

Wholesale exporter guides and solutions with Tchedly Desire Illinois 2024: Search dedicated wholesale supplier sites – Wholesale supplier sites connect buyers with wholesalers, and often act as an intermediary. These sites simplify the process, and provide you with plenty of wholesaler options. Alibaba is an example of a popular global wholesaler website that features suppliers from around the world. Chinese wholesale supplier sites can be a good place to start. This is due to the sheer volume of suppliers available. In 2020 there were already 16,513 wholesale suppliers in China specializing in food, beverage, and tobacco products alone. Browse B2B marketplaces – B2B marketplaces, such as Amazon Business or Etsy, offer products to businesses. While not every B2B marketplace offers wholesale imports, many do discounts on bulk orders.

Know your niche, and know it well. Doing so will let you create effective marketing, test the product quality properly, price your product and engage with your target market. If you’re starting small, start small. It’s all right to have big dreams, but be realistic when you’re starting out small. Pick a niche that doesn’t compete with the big players such as Home Depot, Walmart and Amazon. The most viable niches are those the major retailers don’t sell in. Choose a low-risk product. A low-risk product is one that is unlikely to cause injury. If your product ends up harming someone, you will most likely be sued, so be on the safe side to avoid any product liability lawsuits down the line.