Free website audit online tool and SEO advices? Domranko is an all-in-one free Keyword checker for all beginners. I was personally using this tool for tracking keywords, finding CPC, difficulty, positing, and much more. The best part about this tool is that it can help you SERP checking. Yes, it is. There are many SERP checkers available on the internet, but none of them lets you check SERP free. But Domranko Keyword Rank Checker helps you in. How to Check Keywords Using Domranko? The process is pretty simple. All you have to do just type your URL, and it will take some time while getting data about the domain. After scanning the completed, it will show you comprehensive information. The information includes Keyword Position, Traffic, Site URL, CPC and traffic Cost, Total Volume, Total Results. Remember, there are many tools available for keywords tracking, but as I mentioned before, they are not free for everyone. But if you are a beginner and searching for the best Keyword rank Checker, then this tool goes best for you.

The number of shares your content gets through social media establishes trust and credibility. There have been some cases where writers gained as many as 200 followers a day after contributing to a blog with their social media links attached. Quality content builds the trust of your target audience, which can spread more easily through these social media channels. Enabling feedback and engaging with your audience also helps build a trustworthy relationship.

Importance of backlinks? One of the most extensive studies of classification factors developed by Ahrefs confirms theories of spinal column strength. Correlation does not mean connection. But this personal research and personal experience offer one thing: quick investment in a project is not possible without investing in creating a contact profile. What is the significance of the backlink checker? As mentioned earlier, the importance of backlinks is very significant. But what are the main reasons why you need to check backlinks and follow backlinks? The answer is simple. Not all backlinks can bring you positive results. If your link stays on a low-ranking website, such as low traffic, imperfect linking lists, or even penalties by search engines, you will likely be penalized for your website. Therefore, you should always manage backlink profile list and get removed all unnecessary links to you from backlinking sites. Find extra info on Keyword Rank Checker.

Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.

Your keywords should be relevant to local customers. It only makes sense, doesn’t it? Google’s own Keyword Planner lets you filter keyword searches based on location so you get an idea of the popular search terms for a given region. This lets you create a list of locally relevant keywords to target. Once you have them, they should make appearances in your site’s meta content, copy, and URLs. Also, include mentions of region-specific landmarks and hotspots in your content. For instance, if your local restaurant serves dinner in downtown Seattle, include references to “dining by the Space Needle” or “just steps from the Space Needle” on your site. Location pages are a must if your business has more than one location in an area. These pages need to provide the following, at a minimum: Take care when you have multiple locations, because you need to create unique content for each page. If you only have one location, creating an “About Us” page that focuses on local, relevant information is essential. For example, if you have a florist shop, your “About Us” page is the perfect spot to mention your shop’s involvement in supplying the flowers for any parades in your town or city.

Onpage Optimization: From website structure, optimized meta tags to mobile responsiveness, there are a few local SEO onpage aspects that you need to concentrate more when it comes to ranking your website locally. Ensuring these important onpage factors are in order will definitely improve your local SEO. Local Link Building: If you wonder, how local link building differs from general link building, here it’s explained. Local link building is more about placing links in locally targeted listings, blogs and news sites, and event pages. Create an effective link building strategy and keep on building relevant and useful links to your site. Having quality backlinks not just improves your site’s visibility but also drives relevant traffic to your site. Read even more details at https://domranko.com/.

Fastest CBT mail email sender desktop software with creativebeartech.com? How often do you email your subscribers? Depending on the preferences of your subscribers, you may be sending too many or too few emails to keep them engaged with your brand. How many emails you send will largely depend on what you’re hoping to accomplish with your email marketing strategy. If you want to increase website traffic, more emails will do the trick. If you want to increase open rates on the other hand, sending more emails might have the opposite effect. We recommend testing different email frequencies with your audience to see what they best respond to. You could also let subscribers choose their own email frequency if your email marketing service supports it. You could include a selection for email frequency on your opt-in form to segment them from the start or send an email blast to your list to ask them to self-segment based on how often they want to hear from your brand. Remember that you’ll need to create different email campaigns for different frequencies.

Many email marketers look to their email click-through rates as an indication of whether or not their email marketing is hitting the mark. But before your email subscribers can even click anything, they have to open your email, right? That’s why we’re sharing email marketing tips to increase open rates. This way, you’ll have what you need to convince your subscribers to open your emails so they actually can click through! There are quite a few opinions out there about how best to increase your email open rates. We’ve curated a list of the 5 email marketing tips to increase open rates that are based on sound data and have the power of highly successful email marketing campaigns to back them up.

CBT Mass Email Sender as a very robust set of filters that will enable you to add domains, keywords and characters to the blacklist. CBT Bulk Email Sender will then skip all the email addresses containing any of the keywords inside your blacklist. You can also add blacklisted emails to your blacklist. These can be the people who have unsubscribed from your emails or simply do not want to be contacted. You may want to exclude emails with the following: spam, copyright, dmca, subscribe, example, domain, john.doe, example, company, host, proxy, $, %, mailto:, .gov, etc. You can also skip email addresses with more than X number of characters and only send one email per company domain name. Discover extra info at CBT Mass Email Sender Desktop Software.

Our direct send feature will bypass your SMTP servers and will try to send your email directly using your system’s DNS. This feature will act as a helpful fallback sending feature in the event that your SMTP servers are not working. Generally, when CBT Bulk Email Sender encounters a non-working SMTP server, it will try to send your message using another SMTP server. The direct send feature is particularly helpful if you do not have many SMTP servers.



Author: Tatyana Dyachenko – About the Author Tatyana is a part-time vape, fashion and lifestyle and CBD blogger with a handful of magazines and blogs. When she is not blogging, Tatyana works for a tech company. In her spare time, Tatyana is a real tech geek and enjoys gaming and keeping abreast with the latest technological developments: she was even amongst the first few people to have set up a cryptocurrency mining farm back in 2012. Tanya is currently working on a large cryptocurrency project aimed at the vape and CBD industry. Tatyana enjoys pursuing her flare for creativity through modelling, graffiti art, astronomy and technology. She also enjoy cycling across London on an iconic Boris bike that has come to define London. You are most likely to bump into Tanya in Brick Lane or Camden Town where she enjoys spending most of her time. Here are some interesting facts about Tanya Favourite drink: Unicorn latte! Nothing beats it. Favourite Vape MOD: Minikin Favourite Eliquid Flavours: nothing beats a cereal flavour. I prefer cloudchasing and opt for high VG e-juices. Places you plan to visit: Florida. unbeknownst to me, Miami has the most 1920s art deco buildings. I totally love the Rolling Twenties era. I also want to visit the arctic as I totally love polar bears. What made you get into tech: I have always had a flair for creativity and tech has provided me with a perfect platform where I can apply my creativity to create cutting-edge applications that are helping to transform the world. If you could change something, what would it be? We need to do more about global warming and our environment. We must do more to embrace sustainability and become more eco-friendly. Read additional details at here.

Dropshipping guides and software solutions? Natural referencing remains an effective strategy with optimal results for your dropshipping e-commerce. But you have to be patient and meticulous since it takes 6 to 12 months for you to notice the results. Whether you adopt a short or long term marketing development policy, SEO remains a central element that should not be neglected, otherwise, your sales will stagnate. Don’t just post standard and sometimes custom product descriptions. You should learn how to optimize duplicate product descriptions for search. Use detailed and inspiring information that enhances your products and makes visitors want to buy them. Especially if you are on a range of luxury products!

Cheap China manufacturers is what started the dropshipping business. Here are some guidelines on how to identify and find reliable suppliers. Choose a manufacturer suitable for your product. You can choose from many factories and checking factory referrals is a great place to get started. Firstly, you have to contact the companies with similar products and ask them for the manufacturer recommendation. This is the best way to learn more about them from someone in the same position. Usually, your main goal is to identify a few manufacturers that meet your product description, to investigate further, you can consider the following questions.

Alibaba VS AliExpress: How does Alibaba work? Alibaba is a B2B (Business to Business) wholesale portal that allows various Chinese manufacturing companies to open a store on its website (a bit like Amazon) and sell products to intentional buyers. Being a Marketplace, Alibaba does not own the products itself. It is the individual suppliers who are directly responsible for the quality of their products and orders they process. Alibaba does not force users and sellers to do any kind of direct payment, for this reason, this, can also take place outside the platform based on the negotiations that are made with the supplier via e-mail or chat. Alibaba, then, does not even impose any type of commission on the transaction which therefore becomes a private negotiation between the Chinese wholesaler and the foreign company. Find extra details on Fast shipping method for dropshipping.

Why China dropshipping? Manufacturing is by far the biggest industry in China accounting for 46.8% of the country’s GDP which is attributed to China’s intense investment in its heavy industries. China’s manufacturing industry has experienced tremendous growth in the past century, with the country rising from being a small-scale player in global manufacturing to become the largest manufacturer in 2010, surpassing the United States which had held that distinction for over a century. As a testament to the booming industry in the country, China used more cement in three years between 2011 and 2013 than the US’s cumulative consumption in the entire 20th century. The total manufacturing output in China is equivalent to 19.8% of the total global production.

Biggest companies in China ? The Industrial and Commercial Bank of China (ICBC) is the largest of ‘The Big Four’ banks in China and also the largest company in both Asia and the world. ICBC generates $175.9bn in annual sales. Not only is it the largest bank in the world by sales, it also gains the top spot for being regarded as the largest bank in the world by total assets, deposits, loans, number of customers and number of employees. The multinational banking company has over 400,000 employees across. It is unsurprising for this reason that it is also number one in The Banker’s Top 1000 World Banks ranking.

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Fastest CBT bulk email sender software with Cbtmassemailsender? With any business, but especially within a small business, there are always time and budget constraints. While big businesses can afford to go all out and buy advertising space during the Super Bowl, small businesses don’t have that luxury. Even targeted direct mail campaigns that deliver flyers to nearby mailboxes can be costly. Between designing, printing, and mailing costs, you could spend several dollars per flyer delivery. All this time spent not focusing on your business is lost revenue, and a lost opportunity to connect with your customers on a personal level. One of the most significant advantages of email marketing for small businesses is the efficient use of time and budget. Designing a professional email marketing campaign is not complicated, or time-consuming. Sending emails to many subscribers is also still cost-effective. There is a quick window of opportunity when it comes to customers opening your emails. They see your email in their inbox, and depending on how well the “From name” and subject line resonate, they decide whether to open the email or ignore it. A good open rate means that your customers know your brand well enough to want to hear from you, no matter the time of the day.

Most email marketing services make it easy to filter and segment your subscribers so you can create targeted email marketing messages. And inactive subscribers are a segment you’re going to want to define. You can define inactive subscribers however you want in your email marketing service. For example, you might consider an inactive subscriber to be someone who hasn’t engaged with any of your last 10 email campaigns or hasn’t engaged within a certain timeframe. First, you’ll want to send a winback email campaign in an attempt to re-engage them and bring them back into the fold. Many brands will send a last email or email series to their inactive subscribers in hopes of getting those subscribers once again engaged with the brand.

CBT Mass Email Sender as a very robust set of filters that will enable you to add domains, keywords and characters to the blacklist. CBT Bulk Email Sender will then skip all the email addresses containing any of the keywords inside your blacklist. You can also add blacklisted emails to your blacklist. These can be the people who have unsubscribed from your emails or simply do not want to be contacted. You may want to exclude emails with the following: spam, copyright, dmca, subscribe, example, domain, john.doe, example, company, host, proxy, $, %, mailto:, .gov, etc. You can also skip email addresses with more than X number of characters and only send one email per company domain name. Discover extra details at best bulk email software.

Typically, each SMTP account will have email sending restrictions and daily limits. Adding multiple SMTP accounts will help you to rotate between every SMTP account which will help you to increase your overall success and inbox rate. SMTP rotation will also reduce the risk of blacklists and complaints. CBT Mass Mailer Software will allow you to either import SMTP accounts via a file upload or you can enter them manually into an input box.



Teasers: If done incorrectly, teaser subject lines can turn into clickbaity, “you won’t BELIEVE what happened next” subject lines. Use your teaser subject line to generate interest in your topic without sensationalizing it. Example: “video ads” Announcements: If there’s something new going on, your subscribers want to know about it. You don’t have to say “Announcing…” and make your announcement but these subject lines should be straightforward and written to generate excitement. Example: “[ANNOUNCING] Messenger Marketing with Molly Pittman” Lists: People love numbered lists. It’s hard-wired into our DNA or something. Plus, a number in your subject line is going to make it stand out a bit more. Example: “11 Copywriting books you should (probably) read…” See extra info on https://cbtmassemailsender.com/.

Fastest mail email sender desktop software|Most reliable CBT mail email sender software and find any email in under five seconds? Before you ask, no, there isn’t a one-size-fits-all day and time when it’s best for every brand to send their emails. Every brand has a different audience with different needs and behaviors. So, the best time for Influencer Marketing Hub to send our emails might not be the best time for you and your users. As with everything related to marketing, you’ll want to test different days and times to find out what works best for your audience. But that’s not to say there isn’t tons of data available that you can use as a starting point. Based on data from eight email marketing experts, the best time to send your emails is mid-morning (10 am) or just after lunch (1 pm). As for the best day, it tends to be Tuesday, but consistency seems to matter more. So, if you always send your emails on Wednesdays at 10 am, you’ll notice that your open rates will increase over time because your audience begins expecting your emails to arrive on that day and time.

Most email marketing services make it easy to filter and segment your subscribers so you can create targeted email marketing messages. And inactive subscribers are a segment you’re going to want to define. You can define inactive subscribers however you want in your email marketing service. For example, you might consider an inactive subscriber to be someone who hasn’t engaged with any of your last 10 email campaigns or hasn’t engaged within a certain timeframe. First, you’ll want to send a winback email campaign in an attempt to re-engage them and bring them back into the fold. Many brands will send a last email or email series to their inactive subscribers in hopes of getting those subscribers once again engaged with the brand.

Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing.

CBT Mass Email Sender as a very robust set of filters that will enable you to add domains, keywords and characters to the blacklist. CBT Bulk Email Sender will then skip all the email addresses containing any of the keywords inside your blacklist. You can also add blacklisted emails to your blacklist. These can be the people who have unsubscribed from your emails or simply do not want to be contacted. You may want to exclude emails with the following: spam, copyright, dmca, subscribe, example, domain, john.doe, example, company, host, proxy, $, %, mailto:, .gov, etc. You can also skip email addresses with more than X number of characters and only send one email per company domain name. Find extra information on extract email from text.

Our direct send feature will bypass your SMTP servers and will try to send your email directly using your system’s DNS. This feature will act as a helpful fallback sending feature in the event that your SMTP servers are not working. Generally, when CBT Bulk Email Sender encounters a non-working SMTP server, it will try to send your message using another SMTP server. The direct send feature is particularly helpful if you do not have many SMTP servers.



What Factors Affect Local SEO? According to a local SEO case study by Moz, the factors that influence local SEO can be divided into 2 parts; factors that influence the local 3-pack and map rankings & those that influence organic search rankings. You can see that both the local 3-pack and organic listing rankings require Google My Business signals, Citation signals, Link signals, Reviews and OnPage signals as the major factors. Let’s discuss them in detail.

Author: Tatyana Dyachenko – About the Author Tatyana is a part-time vape, fashion and lifestyle and CBD blogger with a handful of magazines and blogs. When she is not blogging, Tatyana works for a tech company. In her spare time, Tatyana is a real tech geek and enjoys gaming and keeping abreast with the latest technological developments: she was even amongst the first few people to have set up a cryptocurrency mining farm back in 2012. Tanya is currently working on a large cryptocurrency project aimed at the vape and CBD industry. Tatyana enjoys pursuing her flare for creativity through modelling, graffiti art, astronomy and technology. She also enjoy cycling across London on an iconic Boris bike that has come to define London. You are most likely to bump into Tanya in Brick Lane or Camden Town where she enjoys spending most of her time. Here are some interesting facts about Tanya Favourite drink: Unicorn latte! Nothing beats it. Favourite Vape MOD: Minikin Favourite Eliquid Flavours: nothing beats a cereal flavour. I prefer cloudchasing and opt for high VG e-juices. Places you plan to visit: Florida. unbeknownst to me, Miami has the most 1920s art deco buildings. I totally love the Rolling Twenties era. I also want to visit the arctic as I totally love polar bears. What made you get into tech: I have always had a flair for creativity and tech has provided me with a perfect platform where I can apply my creativity to create cutting-edge applications that are helping to transform the world. If you could change something, what would it be? We need to do more about global warming and our environment. We must do more to embrace sustainability and become more eco-friendly.

Why email marketing works See additional details at https://creativebeartech.com/.

How to connect with your audience and SEO tricks? Reviews & Ratings: Getting positive reviews and higher ratings benefit your business in local SEO. Local reviews not just boost your company’s local reputation but also brings in potential new consumers. If you take a look at the local SERP, you can see ratings and reviews having their place within the local 3-pack. The quality of reviews is more into impacting your local search rankings.

Another easy way to increase your e-mail list is by adding a viral loop to your opt-in. In simple terms, when someone sign-up for your email list, they will land on another page where they have to recommend you to at least five other people. Another easy and simple method to grow e-mail list is by collecting e-mails from mobile uses. You can do this by offering free products to those who sign-up. This one is a popular method to grow your email list in advance of a product launch. You can use a special widget on your homepage to create email sign-ups for people to pre-register. For the launch of a new product, always go with the under-construction script. Create your own online community to grow your e-mail list. You can do this by adding a community feature on your social media accounts like Facebook and giving them access to those who sign up.

At Broken Moon Media, our business is helping your business get found by your potential customers. Whether you need help with SEO, need social media support, or need to change up your entire online presence, we’ve got programs and services you need to make your business stand out. Our dynamic programs cover businesses in a variety of stages and sizes. Whether you’re just starting out, have too many hats as a business owner, need high-level executive consulting, or need marketing tips that fit your schedule, our programs fit the bill. Discover even more info on https://brokenmoonmedia.com/50-ways-to-connect-with-your-audience/.

Nothing can help you to gain people’s trust as much as a guarantee from another person. Words of mouth and testimonials have a significant impact on other peoples. Therefore, always include testimonials on your landing page or sidebar to explain how great your resource is for someone. Social media has taken digital media by storm; therefore, nothing can help more than taking advantage of its popularity. Thus, use Facebook ads to lure people to your landing page. However, you need to make sure you are optimizing your Facebook ads to increase conversion rates.

Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.

Modern online marketing is all about authority. Even with the best content in the world, it’ll be difficult to convert your audience into loyal subscribers or paying customers if they don’t trust your brand. By contributing to other authoritative blogs, you get the chance to prove your credibility as an information source. It will make your target audience realize that you’re someone who’s recognized by trustworthy brands. And as a result, they’ll be more receptive to any value proposition you may present in your own site. Read more details on https://brokenmoonmedia.com/.

The 10 Best Ways Of Investing by Smartclickprofits make money online advices? Many predictions made in January for how 2020 was going to pan out have been crumpled up into a ball and tossed straight out of the virtual window. This includes much of what was thought about the digital sphere and even some affiliate marketing tips. Marketing techniques never stand still, but the global pandemic that has hit in 2020 is something new altogether. As the underlying market shifts and turns and with more consumers than ever before forced to stay at home, more businesses are turning to the online world. To stand out from the crowd online retailers alongside affiliate marketers, advertising and promotional methods need to embrace the changing tides.

Modern online marketing is all about authority. Even with the best content in the world, it’ll be difficult to convert your audience into loyal subscribers or paying customers if they don’t trust your brand. By contributing to other authoritative blogs, you get the chance to prove your credibility as an information source. It will make your target audience realize that you’re someone who’s recognized by trustworthy brands. And as a result, they’ll be more receptive to any value proposition you may present in your own site.

You have to take the benefit of social media popularity as much as possible. Try to follow not only your favorite blog but also comment on their posts. And add an opt-in link to your website when you leave a comment. Consequently, people will automatically click on your link and gradually become a part of your e-mail list. Apart from the online event, you can also collect email subscribers. So, trade shows are highly anticipated growth opportunities for you. Therefore, demo your highly anticipated products in a conference and collect sign-ups in person when you go to your office and import all these e-mails in your contact database. To get access to the professionals, and lure them to your boat, join their networking group. It will give you access to professionals and allow you to grow your email list quickly. Discover extra details on The Best Ways To Generate Passive Income.

Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. So, what does this type of digital marketing mean? Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.

When working from home, you’re your own personal manager. Without things like an in-person meeting schedule to break up your day, you can be quick to lose focus or burn out. To stay on schedule, segment what you’ll do and when over the course of the day. If you have an online calendar, create personal events and reminders that tell you when to shift gears and start on new tasks. Google Calendar makes this easy.

Everyone by now has a social network they are building (in real life or online), consisting of their family, friends, followers, and colleagues. So, this is the time to utilize your network and invite them. Try your best to offer them and encourage them to sign up for your email newsletter to keep better tabs on you. Another way to get people to sign-up is by creating an exclusive item that they can download for free. It is like another incentive or bonus which they can get instantly by signing-up for your email. This can include anything like worksheets, forms, or any other downloadable resources. Find even more info at smart click profits.

High quality SEO marketing company by conversionspree.com? One of the fundamental steps to a successful guest blogging strategy is picking the right websites. In addition to niche relevancy, you also need to look for sites that already have a steady stream of traffic. This will help you connect with people who are already interested in what you offer as a business. Always emphasize an actionable step when developing the page that you’re bringing traffic to. It should be related to the guest post you’ve submitted to the other blog. Otherwise, your link is nothing more than a disruption in your audience’s journey — a waste of time for them and a lost lead for you.

Onpage Optimization: From website structure, optimized meta tags to mobile responsiveness, there are a few local SEO onpage aspects that you need to concentrate more when it comes to ranking your website locally. Ensuring these important onpage factors are in order will definitely improve your local SEO. Local Link Building: If you wonder, how local link building differs from general link building, here it’s explained. Local link building is more about placing links in locally targeted listings, blogs and news sites, and event pages. Create an effective link building strategy and keep on building relevant and useful links to your site. Having quality backlinks not just improves your site’s visibility but also drives relevant traffic to your site.

A 2018 Stone Temple study that looked at 2017’s mobile vs. desktop trends found that the shift to mobile is occurring faster than expected. Mobile visits to websites grew from 57% in 2016 to 63% in 2017, and the overall visits to websites from desktop shrunk from 43% in 2016 to just 37% in 2017. Another 2017 study from Acquisio determined that traffic from local searches can be especially lucrative, with a remarkable 75% of all mobile searches that exhibit local intent actually producing in-store, offline visits within 24 hours. This confirms that you have to optimize your website for mobile to be a player in local SEO (and, really, for good SEO period). Here are some tips to achieve this: Ensure your website loads quickly (no more than three seconds), Use bigger fonts that are easy to read, Use images and copy sparingly, conveying only the information you need (no room for filler on a mobile screen!), Ensure intuitive UI for great UX.

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Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. So, what does this type of digital marketing mean? Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.