MLM trainer with Aaron Jarrels? If you do not have the time or means to work on your podcast, you can easily star as a guest on someone else’s podcast. Remember, the main purpose is to reach out to a wide audience. Therefore, you could do that by going on an already well-established podcast as it will give you access to their followers. Several networking groups in every country include people of a particular business. These groups get all like-minded people together and allow them to create symbiotic relations where both can benefit from one another. However, you need to pay more attention to the widely attended events by your target audience since you are more concerned about gaining new leads.

Do not just sit there waiting for a miracle to happen; rather, put in your effort. Remember, you cannot gain anything without effort, so put yourself out there. Do not hesitate to make the first move. You may meet people you do not end up liking that does not mean that you failed as you would have tried. Ask people you know to introduce you to others. Initiate a conversation with others. Whether you are in a grocery store or waiting for your turn at a dentist’s clinic, talk to others. Pass a smile to others and introduce yourself. Do not feel shy to ask for instructions. Ask questions and listen to other’s replies. Listening to others talk is the best way to get to know others more. Talk about your interests and hobbies so that you may find someone with common interests and can make plans for further meetups.

Asking the right questions is important in network marketing. Asking questions and listening carefully to the answers will enable you to understand their needs and solve their problems. In network marketing, most people focus on talking about their company, ideas, products, and services. If you want to be successful, just talking about networking marketing and ideas will not be enough. Also, by asking questions, you get to know your prospects better to engage them in your business. Ask about their goals, dreams, and plan of life. Read more info on #1 mlm coach.

Use social media to change your focus from yourself and looking for validation to offering connection to others. Don’t just click “like” comment what you like about the post they shared. You will be surprised at just how valuable your comments will become to others. You do not always have to help others by giving money or doing a lot. Sometimes little things are enough to make someone’s day. Some people just require you to listen to them rant or talk. Helping someone with their project, letting people borrow something, asking for lunch, or offering a ride home are the little things that mean a lot.

Aaron Jarrels has a Master’s Degree in counseling psychology and is a Personal Development, Brand, and MLM Coach. His insight into the psychological aspects of social networking and building an online business make him respected, and his sense of humor and point of view make him entertaining. Read even more details at aaronjarrels.com. When you feel alone your journey, whether business or personal, becomes much harder. Having support allows you to do more and be more confident. Getting past feeling burnt out or overwhelmed takes the support of like-minded individuals. People who have been where you are now. Connect with others on the inside. Fear can keep you from realizing your full potential in both your business as well as personal relationships. The best way to beat fear confidence. Confidence can be increased with knowledge and practice. Get easy techniques and insider secrets on how to overcome fear delivered to your inbox.

Awesome growth hacking tricks from Nate Barnwell: While searching for his replacement he would often receive resumes that were legit, but not relevant. They had marketing degrees, and they had marketing experience, but they were still missing something. Sean knew that the kind of strategies he employed did not represent the typical playbook used by traditional marketers, and if he gave them the reins it would not be a good fit. A traditional marketer has a very broad focus, and while their skill set is extremely valuable, it is not as necessary early in a startups life. In the first phase of a startup you don’t need someone to “build and manage a marketing team” or “manage outside vendors” or even “establish a strategic marketing plan to achieve corporate objectives” or many of the other things that marketers are tasked with doing. Early in a startup you need one thing. Growth.

There are four classical methods called growth strategies. In addition to these four strategies, there are also different growth strategies that can be implemented according to the structures of companies by diversifying them. But basically, all growth strategies emerge and are shaped by these four classical methods. One or more of these may be used together. These are: Product Development Activities such as producing new products and increasing the existing product range with improvements and developments. Market Penetration: The main approach here is customer acquisition. It includes strategies such as product price reductions, product grouping for specific customer profiles, advertising activities. Market Development: It is carried out with approaches such as opening offices and branches in different locations, selling through different online channels and giving dealerships. Diversification: Diversification can be made by starting to operate in a completely different and a new market than your current market by introducing brand new products.

Nathan Barnwell growth hacking strategies: Some growth strategies are tailored to be completely self-sustainable. They require an initial push, but ultimately, they rely primarily (if not solely) on users’ enthusiasm to keep them going. One strategy that fits that bill is the viral loop. The basic premise of a viral loop is straightforward: Someone tries your product. They’re offered a valuable incentive to share it with others. They accept and share with their network. New users sign up, see the incentive for themselves, and share with their networks. Repeat. For instance, a cloud storage company trying to get off the ground might offer users an additional 500 MB for each referral. Ideally, your incentive will be compelling enough for users to actively and enthusiastically encourage their friends and family to get on board.At its best, a viral loop is a self-perpetuating acquisition machine that operates 24/7/365. That said, viral loops are not guaranteed to go viral, and they’ve become less effective as they’ve become more commonplace. But the potential is still there.

Startups, for example, often struggle to determine which marketer they should hire first. A growth marketer is a good bet — especially if they already have strong brand guidelines in place. (Setting tone and voice, messaging, and value propositions is not typically something a growth marketer will do.) “They are especially impactful at early-stage companies where there isn’t enough conviction to invest heavily into one given channel, due to lack of validation,” Sookraj told Nathan Barnwell. “[Growth marketers] are especially impactful at early-stage companies.” But startups aren’t the only ones who see value in growth marketers. Enterprises should consider adding growth marketers as well, says Sookraj.

It is important to instrument for growth so that you can truly understand what is happening. Another important part of instrumenting for growth is testing tools such as Google Optimize, that allow you to implement a/b tests across your website and product. Finally, you’ll need a system to bring all of this information together so that your team can learn how to improve growth. Now you’re finally ready to start accelerating growth, which is level three of the pyramid. In this stage you should focus on building a growth team that can effectively execute a growth process. The purpose of this growth process is to uncover better ways to accelerate growth in the business. Your goal here is just to build a rhythm and habit of testing. Every test you run will lead to additional learning — even if it doesn’t directly drive immediate improvement in growth. It’s important during this stage to catalogue this learning so that the team keeps getting smarter about how to accelerate growth. See additional details on Nathan Barnwell.

With all of your planning, resourcing, and goal-setting complete, you’re now ready to execute your company growth plan and deliver results for the business. Throughout this time, make sure you’re holding your stakeholders accountable, keeping the line of communication open, and comparing initial results to your forecasted growth goals to see if your projected results are still achievable or if anything needs to be adjusted. Your growth plan and the tactics you leverage will ultimately be specific to your business, but there are some strategies you can look to as jumping off points.

Yelp scraper with good results right now? Owning your own contact lists is vital for lead generation. Whilst social media is great for awareness and can help with long-term search engine optimisation strategy (SEO), remember that you don’t own the list of followers on that platform. We often talk about personalisation and reaching your target audience at the right time and how they choose. An email marketing campaign can certainly help you achieve this. You can segment lists so that tailored communication goes out to the appropriate audience at a time suitable for them. You can also split test your subject lines to work out which resonate with your target audience the best.

Most of us have hired data entry assistants to run search engine, business directory or social media searches and then copy and paste all data into a spreadsheet. However, web scraping and data entry professionals are expensive, slow and simply prone to human errors. One of our clients has compared the CBT Web Scraper and Email Extractor to having 100 web scraping and data entry assistants working in your office 24/7 at a fraction of the price. This defines the software very well because just as you give instructions to data entry professionals when you hire them, you can also give the software instructions via the settings area.

Have you ever hired data entry assistants to manually copy and paste business leads from the internet? CBT Email Extractor has been compared to having “hundreds of data entry assistants copy and paste business leads from the internet but without the exorbitant price tag”. The software is already helping many struggling businesses to cut costs and win new business during these unprecedented and challenging times brought about by the Covid-19 pandemic. This software is suitable for business development, finding new wholesale clients and guest post outreach campaigns for link building to increase your website’s rankings.



How can data scrapping help your business ? Here are some email marketing advices: Most email marketing services make it easy to filter and segment your subscribers so you can create targeted email marketing messages. And inactive subscribers are a segment you’re going to want to define. You can define inactive subscribers however you want in your email marketing service. For example, you might consider an inactive subscriber to be someone who hasn’t engaged with any of your last 10 email campaigns or hasn’t engaged within a certain timeframe. First, you’ll want to send a winback email campaign in an attempt to re-engage them and bring them back into the fold. Many brands will send a last email or email series to their inactive subscribers in hopes of getting those subscribers once again engaged with the brand. Discover extra details at Email Spider.

Many businesses had to close down during Covid-19 pandemic due to cash flow problems. CBT Web Scraper and Email Extractor is helping many businesses to cut their costs and weather these difficult economic times caused by the coronavirus pandemic. Due to tighter budgets, not every business can afford to employ data entry assistants for lead generation and wait for extended periods of time for the work to be delivered. Our software has already helped many businesses to save costs and exploit new business opportunities by digging deeper when it comes to lead generation. Generate quality and accurate sales leads for your business niche with laser precision and on complete auto pilot. Engage your B2B marketing tactics to connect with your prospects via email blasts, newsletters, telesales, social media and direct mail. Turn prospects into your clients, negotiate contracts, make money and keep on scaling your business.

Once the software has finished scraping, you will be able to clean up the entire marketing list using our sophisticated email cleaner. This email list cleaner is a very powerful feature that will allow you to weed out all the junk results from your search or even make your list GDPR compliant. For example, you could choose the “email must match the domain name” setting to only keep company emails and eliminate any possible private emails (gmail, yahoo, aol, etc.). You can also “only save one email per domain name” to ensure that you are not contacting the same website with the same message multiple times. By default, the software will remove all duplicate emails. You can apply a set of filters to make sure that the email username or domain name contains or does not contain your set of keywords. This is a very useful filter for removing potentially unwanted emails contain usernames such as name, company, privacy, complain and so on. The email list filter will then allow you to save and export data as well as export only emails (one per line).

If you want to gain an edge over your competitors and make the most out of your marketing dollars, you should definitely consider the benefits of direct marketing. However, before getting into that, it is important to look at what direct marketing actually is. What is Direct Marketing? To better understand what direct marketing is, you need to understand what indirect marketing is. Indirect marketing includes all the tactics that promote your brand to the mass public, in an indirect way. Some indirect tactics include newsletters, blog posts, commercials, billboards, or newspaper ads and more. Conversely, direct marketing is a marketing strategy that is focused on one-to-one personal interaction between your company and the end customer. Find even more info at cbtemailextractor.com.

Web security services by getfutura.com today? You are looking for an SEO professional. Work with my consulting service that includes the key steps you need to better understand where your website currently stands and what we need to do to improve search results. According to the best copywriters in the world, we will also look at the best copywriting to capture customers in your market category. I’ll get to work on getting your first new web pages ready with you myself and tweak many of the pages on your site in depth. In case you don’t have one, it will be my job, and that of the whole team, to prepare one that is perfect for your business.

While you are named a small business owner, you are most likely seen as a regional or local professional when it comes to your business location. One method to additional cement this identity in consumers’ minds is to continue positioning yourself as a professional through the use of content. Email marketing does not need to just be about delivering vouchers and sale info. In terms of email designed to drive traffic to your business, you can use email marketing to distribute unique content that your customers will enjoy reading-or viewing. Videos are a great method to develop your brand as an ideal leader in the industry.

Starts with a conversation and it will end in your business conversions. The guidance of our work will always be your brand style and your personality, mixed with our ideas and knowhow and tools, to reach the goal of creating wonderful digital experiences, of course as well being continually in tune with the behaviors, trends and emotions of your targeted market. Our soul passion is to develop your global footprint We will actually take care to bring it to the next level. Present your brand and your style with pride to the world wide web, we add your personality to it, creating a wonderful digital platform always ahead with performance and page speed. Read additional info at web security products Cambodia.

Why is Email Marketing so crucial to small businesses in Cambodia? The positive effects of email marketing on small businesses are not always apparent. Countless companies are using email marketing to promote their businesses and to grow profits. You have got to chose where to spend your marketing dollars, and this is a choice you can’t take lightly, particularly if you are a small company owner. You require to bring in new clients and keep your existing clients coming back, but you can’t manage to invest time or resources into something that isn’t going to deliver the outcomes you anticipate.

Our company believes that your businesses are worthy of winning. We are here to assist you in connecting with the right people in your market. Our works and website creations end up being your valuable new assets to grow your business now, but also for the years to come. We just take on a restricted number of new customers every month, because we do not want you to get engulfed like with bigger firms. You will have direct access to us, in the ways that fits you the best. See extra details at Getfutura.

Intro maker software by intromaker.net? All templates go through a review process to guarantee premium quality. If your video does not look professional you can contact our support department and we will help you improve it whenever possible, satisfaction guaranteed, we love to impress our clients with visually stunning animations. All platforms and operating systems are compatible with Intro Maker. Make video intros online from your smartphone, tablet or computer, no matter if you’re using Windows, Linux, Mac OS, iOS or Android.

The best place to steal borrow ideas? Your competition! Check out what’s already out there, what works well with your audience and what you should avoid. While stalking those other businesses, think about what makes them different from you and how you can emphasise these differences in your logo design. Be sure to clearly set yourself apart from your competition. If all the other businesses in your industry are going monochrome, maybe you should opt for some color to stand out. If everyone else is traditional, maybe a fun and modern logo will attract attention. Read more information on intro maker online. As customers get to know your business they will begin to trust you.In order to build trust you must give customers a reason to test you out. The branding must be spot on as the first customers will determine how many more (or less) you will receive. Exceptional customer service, experience with the product/services and positive online communication on social networks will keep them coming back for more. Branding can reach so many people in so many outlets. It reaches people offline, online, mobile and niche markets. It reaches the many products and services you currently sell and plan to sell in the future.

It’s also good to think about how you’re going to promote yourself when creating a logo. If you’re going to be doing a lot of networking, create a logo that looks good on business cards. This coral logo from Bird View Photography is arranged in a horizontal manner, and would look great on a card. Monochromatic doesn’t always mean black and white! Sometimes black and white can seem harsh on our eyes, especially if we’re trying to create a feeling of zen. You can use various shades of the same color to create subtle contrasts within your logo. By using various shades of pink, Serenity have created a logo that is very calming – much like their spa must be. If you’ve been searching for the answer to, “what is good design?” well now you know.

Your logo is a very important tool for branding your company. It should have a uniqueness all its own. When choosing a logo design, do your homework and see what else is out there so you pick one that will stand out from a crowd within your industry. It should immediately catch the eye and have more to offer when looked upon longer. Before deciding on your logo, make sure you are completely satisfied your selection. Just like your brand name, it will be with you for as long as you’re in business. As years go by you may opt to update your logo but it should always have the same basic feel to it. After all this is how people identify you. Try to pick colors you know you’ll love today and 20 years from now. Sure these nuances can be changed but often times they are a very important part of the design so try to get it perfect the first time.

Let’s face it, not everyone can bust out a beautiful, hand-drawn script on a whim. Just because you’re a designer doesn’t mean you’re an awesome illustrator or typographer (though it helps). If you fit this description, fear not, there’s nothing preventing you from making awesome logos. In this situation, remember these four powerful words: keep it simple stupid! Simple but powerful logos permeate the business world and always prove to be the best icons for standing the test of time. In considering how to construct one of these types of logos, let’s discuss the Apple logo. The silhouette of an apple is nothing special or memorable: It’s that missing bite that takes it to the next level. It gives the logo character, makes it unique, and drives the meaning deeper (computers and bytes, get it?). Without the bite, the apple is boring, with it, the apple is suddenly iconic. Always think about how you can go that extra mile and turn your boring logos into unmistakable brand marks. See even more details at https://www.intromaker.net/.

Best CBT bulk email sender software by Cbtmassemailsender in 2021? Marketing Week reports that email generates around $37B retail sales annually. Email marketing provides a great opportunity for impulse buying. You can entice a customer to make another purchase in a few ways: Customers often act on impulse when they get an email letting them know about a relevant product which is related to their previous purchase. This is especially true if there is a relevant promotion. Your customers appreciate a good email. The time and effort it takes to draft the perfect email doesn’t go unnoticed. They want to know what’s happening with your business, and how they can get involved. It’s nearly impossible to reach out to all your customers in person or by phone. Email marketing campaigns bridge that gap. You could even set up a drip marketing campaign to help you smooth out the process. Drip campaigns are ongoing and drive the user down the buyer’s journey to a final conversion point. They’re often used to provide constant value to subscribers while helping keep your brand top-of-mind. Often times, these emails slowly “drip” helpful information, products, or tips, over days, weeks, or months. For example, the emails you receive when you browse Amazon, but don’t buy anything, are a drip email marketing automation at work.

Perfect targeting: with direct marketing, including direct mail marketing services, you can target people based on their unique interests and needs. Through A/B testing and analytics, direct marketing enables you to narrow down your audience and gain access to only those people who are willing to purchase from you. Quick turnaround: whether you choose an email marketing campaign or a direct mail offline campaign, you can rest assured that you’ll be able to experience an extremely quick turnaround time. Creating email campaigns online is super fast and easy. At the same time, commercial printers, like Preferred Direct, offer fast turnaround times thanks to the advancements in technology. You’ll be able to set up winning campaigns within days and boost your conversion rates like never before.

If you’re entirely new to email marketing, we suggest you start with our guide to email marketing before coming back and implementing these email marketing tips to increase open rates. If you’re familiar with email marketing already, let’s get started off on the same page with a quick definition of what an email open rate actually is and what a typical open rate looks like. What Is an Email Open Rate? An open rate in email marketing is the percentage of the total times your email campaign was opened by subscribers. This is a pretty simple formula: Email open rates are often shown with other email marketing metrics like click-through rates, bounce rates, and unsubscribe rates, but open rates are a pretty important starting point for understanding how your email marketing campaigns are performing and where they can be improved. If you have a low email open rate, for instance, you can then test your subject lines, sender name, or any number of other details that might impact your campaign performance. You might also take a look at how often you’re sending emails to make sure you’re not overwhelming your subscribers.

Our website scraper is ideal for all types of businesses that sell to wholesale customers. Instead of purchasing stale and dirty marketing lists, you can now generate your very own B2B leads whenever you need to. Our website scraper simply connects the dots between your business and your prospective B2B clients. For example, if you are a CBD brand that let’s say manufactures CBD oil and gummies then you will need to promote and sell your CBD products to all the CBD and vape shops around the world. It is a no-brainer: as a wholesale business, you are always selling products to other businesses and luckily, most of the B2B data can be found online from different website sources (unlike B2C data which is a legal hot potato).

Our direct send feature will bypass your SMTP servers and will try to send your email directly using your system’s DNS. This feature will act as a helpful fallback sending feature in the event that your SMTP servers are not working. Generally, when CBT Bulk Email Sender encounters a non-working SMTP server, it will try to send your message using another SMTP server. The direct send feature is particularly helpful if you do not have many SMTP servers. See even more information at bulk email sender.

CBT Mass Email Sender as a very robust set of filters that will enable you to add domains, keywords and characters to the blacklist. CBT Bulk Email Sender will then skip all the email addresses containing any of the keywords inside your blacklist. You can also add blacklisted emails to your blacklist. These can be the people who have unsubscribed from your emails or simply do not want to be contacted. You may want to exclude emails with the following: spam, copyright, dmca, subscribe, example, domain, john.doe, example, company, host, proxy, $, %, mailto:, .gov, etc. You can also skip email addresses with more than X number of characters and only send one email per company domain name.



Your subject line can make or break your email marketing success. They’re the first thing your subscribers see and they use them to decide whether or not they’re going to open your email or just delete it without reading. The entire point of the subject line is to pique curiosity enough that subscribers just have to open and read your email. Boring subject lines like “Newsletter—May” or “Brand Updates” probably aren’t going to whip subscribers into a frenzy. There are a few standard subject line templates that many email marketers use: Questions: Using questions in your subject lines are a great way to engage your subscribers. Just make sure you either answer the question in the email or direct them to where the answer can be found. Example: “How can you grow your YouTube channel?”

Research indicates that 99% of consumers check their email every day with many citing that it is the preferred way to receive brand updates. With this in mind, here’s some of the benefits of incorporating email marketing into your overall digital marketing strategy. Having your own contact list is invaluable for brand awareness and reaching your target audience. With the stats showing that consumers are continually checking their email all day, every day. This digital marketing tactic provides a great way to spread your brand awareness. Having a pop-up box on your website means you can ask people to sign up to your email newsletter for updates on promotions. This can help you grow your database which will be GDPR compliant. See additional details on here.

Awesome custom made web design & development for Egyptian companies? First let’s start with the definition of SEO (Search Engine Optimization) and why it is very important for your business. SEO is the process of making sure that your website can perform well in search results. When someone searches for a product, or a service you are selling, they can find your website and business. All search engines work similarly, they crawl the internet to find new websites, they index the websites and categorize them, they rank websites according to a lot of ranking factors. Each search engine use it’s own ranking algorithms to rank websites, that’s why you can get different results when you use Google and Bing as each of them uses very different algorithms to rank websites on the internet.

Give customers the option to update the quantities or remove unwanted products. Ego Pharmaceuticals, a skincare brand, is a good example to follow here. On their checkout page, you can easily update product quantities and remove unwanted products from the cart before checking out. Customers tend to review their items in the cart and may want to return to the shop to browse through the product listing to buy more items. The cart page is the final opportunity to upsell any products. Include images and product details that might pair up with the items in the customer’s shopping basket.

Well-designed eCommerce sites have their basket or cart icons clearly visible in the top right corner of every page. If your customer has added items to the basket, it will show how many items are in the basket. Stanley, a food and drink container retailer, goes a step further with their eCommerce web design, which shows a cart preview when customers hover over the cart icon. The checkout button is normally found next to the basket icon. Some eCommerce sites have their basket icon lead directly to cart page as you can in the Amazon example below.

Managing your e-commerce website without a powerful, professional, and user-friendly admin panel can be very hard.We use a professional, easy-to-use e-commerce system to help you mange your website: Easy to add categories, tags, pages; Easy to add products with image gallery; Managing stock status of your products; Email notifications for site admins, and users; A powerful reporting system with all your orders, and clients data; A powerful menu system that will help you create complex menu structures; Secured admin panel with the ability to use SSL certificates. Find even more information at Ecommerce website development in Egypt.

If you are selling products with a lot of attributes. Products variations is a very handy feature. Instead of duplicating your products for each color, or size, etc… You can group all these variable products into a single product page. You should think about what payment Methods will you accept on your online store. Will you accept online payments? Or cash on delivery? There are a lot of online payment methods you can choose from like PayPal, Stripe, 2checkout, etc… You can also integrate the checkout with bank API (e.g. CIB Bank). Your website should have flexible shipping methods for easier products delivery. You may also need an integration with a well known shipping provider like Aramex, or FedEX.

DW DESIGNS EGYPT is a leading web design company in Cairo Egypt building high quality & creative websites for companies and businesses. All website designs are built specially for your business needs with the most value for your money. We follow modern UX/UI standards to build great web designs and to make sure that your website is accessible and can be used easily by your users, and your potential customers. We integrate all design elements (e.g. color scheme, fonts, graphics, etc…) to give your visitors the best user experience. Our professional website design prices start from $799 only (best website cost for professional web solutions in Egypt), and we have fully customized packages for your needs. Find additional information on best website design company in Egypt.

High quality CFO executive search firm in Denver? While navigating our new normal, you and your company will invariably want to explore new strategies to support your hiring process. We’ve pulled together a list of a few of our favorite out-of-the-box recruiting tactics. Focus on Content Creation- during this time, you may find yourself with a more flexible schedule. Commit to creating as much original content as you can, and share, share, share it! Focusing on content about recruiting and hiring, interview tips, and related topics will be especially effective.

Customer Management. Every employee needs to be in the customer management business now. The best leaders ensure their teams regularly connect with customers, listen to their feedback, and exercise flexibility. Customers will appreciate when companies are nimble enough to understand their changing needs and offer new ways to help. The work leaders do now to retain and strengthen customer relationships will pay dividends in the future.

Founded in 2009, Spectrum fills a critical void in the marketplace: delivering access to world class talent to entrepreneurial and middle market-sized businesses, many of whom are owned by Private Equity firms. We recruit C-Suite talent for Private Equity firms and Functional Leaders for their Executive Management teams. It takes a certain type of candidate to thrive inside of these less structured and dynamic portfolio companies requiring very hands-on leaders who are doers. Successfully recruiting accomplished A players who have this profile is our core competency. Spectrum has built its entire team and business model around mastering the persuasion and systematic evaluation of these A players who generate significant impact. See more details at private equity search firms.

Three critical steps define the core of Spectrum’s search process. Technology has leveled the playing field within the Executive Search Industry. “The Rolodex era” is a thing of the past. Our sophisticated research strategies expand the universe of addressable talent, beyond traditional databases. Spectrum customizes unique value propositions for each client, maximizing our ability to persuade proven performers. Utilizing our Spectrum Scorecard allows us to expertly evaluate and measure all candidates against your specified needs, as each assignment has different requirements and priorities. This process is designed to optimize your time.

Assess how each candidate’s work arrangement should be structured. Could it be a contract role to allow more flexibility than is possible with a fulltime hire? Consider structuring hires to minimize unemployment and outplacement costs in the present climate of uncertainty. Implement low-cost, minimal-effort, yet high-impact employee retention and mental health practices. Everyone knows we are in an unprecedented time and companies are making some things up as they go along. But keeping new and current employees involved and part of the plan will foster a climate of “we’re all in this together,” where the company’s next great idea can come from any employee that wants to contribute. Scared, resentful employees don’t often want to offer ideas.

Heather joined Spectrum in 2009. She has worked in executive search for 20 years and has partnered with Spectrum’s CEO, Kevin Hahn, for much of that time. Heather has played a pivotal role in developing Spectrum’s private equity-centric candidate identification and acquisition capabilities, as well as both supporting and leading executive C-level and functional leadership searches. She has worked extensively in each of the 6 primary verticals that Spectrum supports as well as others, including direct marketing, education (for profit and on-line providers), and hospitality sectors. Heather has successfully completed hundreds of searches over the course of her career. Her depth and versatility have enabled Spectrum to execute on its strategy to be a single source provider to its PE clients. Discover extra info at http://www.spectrumsearchpartners.com/.