Trudy Darwin Communications or the growth of a tech PR agency in San Francisco? The second factor you should consider is the health of your social media marketing campaign. We all know just how important a strong social media presence can be for any new business and tech-related firms are no different. This is another area where a professional can make a difference, but there are some things that you can do on your own that can improve the health and effectiveness of your social media campaign. Sound interesting? To learn more about creating a more effective social media campaign for your tech startup, contact Trudy Darwin Consulting and speak with the Tech PR experts today.
Best tech PR trends for 2020 – 2021 ? Journalism and Storytelling – storytelling has been slowly growing in popularity among many tech startups as customers like to know that there are real people behind the brand. In 2020, we will see an increase in editorial storytelling, as this method of attracting media attention directly influences decision makers, where the standard press release does not.
TDC is thrilled to announce we have been shortlisted for two Global Marketing Awards in 2020 for Best Integrated Campaign and Best Global PR Campaign. The Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels, regardless of where an entrant is located across the seven continents. The awards will feature 36 categories, and winners will be announced virtually on October 15, 2020 in an online celebration of excellence. The judging panel comprises of several stellar marketing experts, many brand side marketers, who know what it takes to shine and succeed in a competitive world. A Global Marketing Award recognizes the best in world class marketing. Discover more details on http://www.trudydarwin.com/.
Thought-leadership also begins by looking at the media as a customer, and by offering editors content that will interest their readership. Relevancy is key. Pitching an estate agency article idea about house prices to an IT magazine isn’t going to gain anyone any coverage unless there is a technology focus to the article. The next challenge is to write thought-leadership articles. Begin by discussing the challenges or issues; and then consider and propose the potential solutions. It should conclude by responding to the key argument of the article, answering why a particular solution should or should not be adopted. Alternatively, it should offer some predictions about future trends and what needs to be done to achieve the ambitions of a market, the needs of consumers, or the needs of an industry.
Whether you want to launch a brand, attract funding or compete in a new market, TDC has the strategies to get you there. Exposure in top publications will change your business. Quality content published with high DA attracts funding, consumers and markets. Target decision makers and users with validated content in their feed. Social media channels allow brands to promote PR to targeted universal markets. Sales and marketing channels must align to achieve ROI. Our sales strategists compliment business objectives by applying proven sales methodologies. Read additional information at Trudy Darwin PR.
If companies want them to get it right, they need to curate/create the content themselves. Creating an online thought leader profile that establishes a CEO or company leader as an industry expert is one basic way to establish industry or company credibility. These profiles can detail things such as areas of expertise, areas of responsibilities, professionally-relevant opinions, education and achievements. It is important that the media sees CEOs as an industry leader if they are to trust them as a vetted source.